ODYRA (/oh-dee-rah/), derived from ODYSSEY & AURA, is a contemporary women's wear brand founded by Madhusmita and Ankit (from Odisha). Each piece reflects emotions, identity, and everyday expression, viewing the world through a lens of feeling and intention, where clothing becomes a subtle language of presence and belonging rather than appearance. We bring together Odisha’s age-old Bandha Kala / Sambalpuri Ikat, creating thoughtful silhouettes that carry the warmth of tradition and the ease of contemporary life, with a sense of nostalgia, shaped by moments, and made for the modern wardrobe.
A dialogue between two generations ...
The idea of Odyra existed long before the brand itself. It began as a way of seeing the world through colours, patterns, and textures, where meaning was found in details and stories unfolded quietly over time. Odyra today is the dialogue of two generations - one rooted in intuition and imagination, the other guided by structure, clarity, and action. It is a journey between the elegance and discipline of the 1980s and the warmth and nostalgia of the 2000s, shaping a brand that feels personal, honest, and deeply familiar - like something remembered, rather than newly created.
" Recalling the past, living with the present & embracing the future
The cause & the purpose - Why & How
Once a natural part of everyday life, Bandha Kala / Sambalpuri Ikat flowed through daily routines, shared moments, and changing seasons. Over time, it drifted into being restricted to festivals and special occasions.
All these observations by the founders came down to one question: Why, then, must Sambalpuri Ikat - so rich in soul and story - remain confined to occasions and ceremonial moments? Why is it seen only through a traditional lens, instead of as a living craft that can move with the present and adapt to modern life?
This is how we, Odyra, reimagine Bandha Kala / Sambalpuri Ikat - with a clear purpose: to honour its roots while bringing it into everyday expression, free from hesitation, second thoughts, or the question of whether it fits the day or the moment. Through mindful sourcing, thoughtful silhouettes, and enhanced functionality, Odyra creates wearables that allow this timeless art to be lived in - not just remembered.
Art, Emotion & Storytelling Through Clothing, where traditionalism meets modernity
From sourcing and design to making and finally into your wardrobe, these pieces are thoughtfully designed with soft flares, gentle frills, and fluid silhouettes. Each piece is made for everyday comfort and elegance, without losing its traditional essence. We create wearables that carry a quiet nostalgia too - echoes of watching mothers and grandmothers draped in sarees, where fabric held memory, warmth, and familiarity. While being grounded in mindful design, Odyra believes in building a wardrobe that values intention over excess - balancing timeless essentials with thoughtful, trend-led pieces. Every choice honours the artisans behind the craft, their inherited skills, and the stories woven into each creation, reflecting a commitment to conscious fashion and enduring beauty.